October 2026 · Jakarta, Indonesia

A new market. A new audience. A new chapter for CUTE TAMAGON.

In October 2026, Insight Tower Group Co., Limited brought its original character IP CUTE TAMAGON to Indonesia Comic Con 2026, marking the brand’s first public appearance in Indonesia.

Surrounded by comics, collectibles, designer toys and pop-culture communities, CUTE TAMAGON met Indonesian visitors through one of its most recognizable concepts — the Bad Mood Keeper Series.

What Happens When Everyday Feelings Become Characters?

CUTE TAMAGON started with an everyday question:

What if the moods we experience every day could have their own characters?

Being too tired to do anything.

Putting something off until tomorrow.

Wanting to disappear from a crowded social situation.

Staring into space for no particular reason.

Counting down to payday.

Dreaming about the next day off.

These ordinary moments became the starting point for the Bad Mood Keeper Series.

Instead of creating characters around a traditional hero story or fictional world, CUTE TAMAGON looks at something much closer to real life — the emotions, habits and little frustrations that people experience every day.

Each Tamagon represents a different state of mind, giving the collection a personality-driven approach to character collecting.

The Bad Mood Keeper Series

9 Regular Characters + 1 Secret Character

The series turns different everyday moods into individual Tamagon characters.

Together, these characters create a collection built around recognizable moments rather than a single narrative.

That leaves room for CUTE TAMAGON to continue expanding into new moods, new situations and new character concepts as the IP develops.

What’s Next for CUTE TAMAGON?

The Indonesia debut is one step in the ongoing international development of CUTE TAMAGON.

As the IP continues to expand, Insight Tower Group is exploring new collectible formats, character concepts, exhibitions and opportunities to introduce CUTE TAMAGON to additional markets.

The Bad Mood Keeper Series is only the beginning.

There are many more moods to discover, many more everyday situations to turn into characters, and many more Tamagons waiting to be created.

One mood. One character. One more Tamagon to collect.